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Does a “like” Really Translate to Brand Interaction?

Uncategorized

According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...

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Want More Likes? Give Fans Exclusive Content and Deals.

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Everyone wants more "likes" for their company. These days, it's become a primary metric for the success of a company's Facebook page. But, many administrators of pages don't have a clear understanding of what people expect when they "like" a page. As you can see...

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Facebook Insights, possibly the most important page resource

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Just about everyone uses Facebook these days. A recent study indicated that 1 in 10 pets even have their own social media profile. But, if you have a fan page, are you just floating around in cyberspace wondering what's going on, or are you making the most of your fan...

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