According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...
Everyone wants more "likes" for their company. These days, it's become a primary metric for the success of a company's Facebook page. But, many administrators of pages don't have a clear understanding of what people expect when they "like" a page. As you can see...
Just about everyone uses Facebook these days. A recent study indicated that 1 in 10 pets even have their own social media profile. But, if you have a fan page, are you just floating around in cyberspace wondering what's going on, or are you making the most of your fan...