You went to school to learn how to communicate? I never expected to earn a degree in Communication Studies and, to be honest, I thought it was more of an ‘I don’t know what I want to do with my life, so I chose this’ type of degree. But, after two years...
typography [tahy-pog-ruh-fee] n. 1. the art or process of printing with type. In our era of instant-streaming and cloud data storage... it seems crazy that anybody would choose to do some good ol' fashioned reading. However, effectively using typography can be a great...
When consumers see your business, service, or product, they can only see the perceptual attributes. That is, the attributes on the outside. Take a car, for example. A prospect can't see the performance of the engine, but they can see whether or not the car LOOKS fast...
We all deal with E-mail. Whether we're writing, reading, or deleting, e-mail is a regular hassle and can be extremely unproductive. Especially if you're a type of person that responds immediately to e-mail. Here are a few tips to help you deal with the daily deluge of...
People love stories. A well told story can captivate, engage, and lure your audience in better than virtually any other form of communication. The method of communicating has been around as long as humankind has and it's stayed an integral part of us perhaps more than...
It sounds simple, right? Tailor your website content and layout around what your users are looking for. Part of this is to facilitate communication with your visitors. This could be by direct email/newsletter, live chat or feedback systems allowing your visitors to...