typography [tahy-pog-ruh-fee] n. 1. the art or process of printing with type. In our era of instant-streaming and cloud data storage... it seems crazy that anybody would choose to do some good ol' fashioned reading. However, effectively using typography can be a great...
When consumers see your business, service, or product, they can only see the perceptual attributes. That is, the attributes on the outside. Take a car, for example. A prospect can't see the performance of the engine, but they can see whether or not the car LOOKS fast...
It sounds simple, right? Tailor your website content and layout around what your users are looking for. Part of this is to facilitate communication with your visitors. This could be by direct email/newsletter, live chat or feedback systems allowing your visitors to...