In marketing, the dreaded "talking heads" is used to reference a type of video where an individual is speaking directly to the camera without any b-roll or other elements that enhance the production. Here's an example of a talking head video that I watched three times...
There's one thing that I constantly have to remind clients... YOU are NOT your TARGET AUDIENCE. What does that mean? It means that when you're determining how to market your business, product or service, you may have to step outside of the box in order to...
I work with some extremely smart people here at Old Town Media, half the time I don’t know what the hell they’re talking about. They toss around terms like FTP, SSL, CSS, gravity forms, cron job, like people are going know what that means. Occasionally, I’d nod my...
(A.K.A. Conference Room) Albert Einstein once said, "If you always do what you always did, you will always get what you always got." An original and highly-functional website is one of the most powerful tools your company can have. So group-brainstorming is a crucial...
I stumbled upon this article and had to pass this story on. The former CEO of Cambell's Soup Company had 20,000 employees to look after. Over the course of his career he wrote over 30,000 hand written notes to them. Every day he sat down, took 10 minutes out of his...
When running a business it's important to get out in front of the decision makers. One of the easiest ways is to attend regular offline networking events. To find events that peak your interest as well as potential clients, join Meetup(meetup.com) groups around your...