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Sound Generic, Get Ignored. Positioning for B2B Services Firms
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Rebranding

Sometimes companies will try to refresh their brand by giving it a facelift or a complete re-do. Sometimes they get it right and sometimes they get it wrong. The examples below are ones that were trying to be fresh and edgy but now either come across harsh,...

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What is a Brand?

Many people have asked, what exactly is “Branding” your company and why should I do it? A brand is a collection of elements that help define what your product is. Strong branding can be applied to new products and still carry all the connotations of the...

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