Orthopaedic & Spine Center of the Rockies

The Colorado specialists in the medicine of motion, Orthopaedic & Spine Center of the Rockies (OCR) has been an OTM client for more than 8 years and counting. What began as a website and digital marketing partnership now spans the entire marketing funnel, with OTM serving as a creative partner to OCR’s internal marketing team.

One of our favorite campaigns to partner with OCR on each year is their Total Joint Surgery Walk, a free 5K walk/run for all current and past OCR patients that celebrates their regained mobility. In 2020, OTM and OCR took the Joint Walk virtual – and we’re thrilled with the results.

Project
Brand Positioning & Inbound Marketing

Deliverables

  • Branding
  • Web Design & Development
  • Photography
  • Videography
  • Inbound Marketing
  • Environmental Design

Our

Approach

For many years OCR has hosted a “Total Joint Surgery Walk” 5K, a free 5K walk/run for all current and past OCR patients to celebrate their regained mobility. Historically, this family-friendly was in-person at the OCR Fort Collins location, featuring food, music, and activities such as face painting, a bounce house, and more. 

However, in 2020 and in the wake of the COVID-19 pandemic, we knew that an in-person event wasn’t going to be an option.

Rather than cancel the walk entirely, OTM and OCR transitioned the event to a virtual platform using the activity tracking app Strava – and we’re so glad we did!

Mobile

RESULTS

Combining email marketing, social media marketing, public relations, and a custom website landing page to promote the Joint Walk in 2021, the walk garnered more than 504 total participants, 398 of whom tracked 41 total hours of activity!

“According to Strava, I’ve walked almost 30 miles this month. Feeling good and enjoying my new knees!” Said Patricia Fudge Friehauf, a past patient of OCR and Fort Collins resident.

Total Participants Registered

Participants Tracked Activity

Hours of Activity Shared