Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
Check Out Our Recent Insights
The Power of Testimonial Videos in Building Credibility for B2B Businesses
In the ever-evolving landscape of digital marketing, establishing trust and credibility is paramount, especially for B2B businesses. One powerful tool that has proven its efficacy is the testimonial video. In this blog, we'll delve into the compelling reasons why...
So You Bought a Business: New Business Marketing Essentials Checklist
So you bought a business. Congratulations! Whether you've acquired a small startup or a thriving enterprise, embarking on this journey is a significant milestone. As you step into the shoes of the previous business owner, there's a wealth of knowledge and information...
5 Steps to Leveraging Focus Groups and Customer Interviews for Business Growth
In today's ever-evolving market landscape, understanding your customer base inside and out is more important than ever. No matter how strong your relationship is with your customers, or how much you think you already know about them and their problems/needs/wants, the...
Don’t Let a Slow Website Cost You Customers: Embrace Speed for Better UX
In the current digital landscape, website speed has become a crucial factor not just for user experience but also for maintaining a strong online presence. With Google placing a stronger emphasis on page loading times, businesses can no longer afford the luxury of...
Accelerate Business Growth by Building Your Personal Brand in 8 Steps
People buy from people, so a key part of growing your business is growing your personal brand. What is personal branding?Personal branding is the process of defining and promoting what you stand for as an individual. (Source: Sprout Social) If you happen to own or...
Digital Marketing Strategies For B2B Professional Services To Embrace In 2024
Professional service firms are increasingly turning to digital marketing strategies to gain an edge in positioning their business amongst their competitors. Marketers create digital marketing strategies for B2B positioning every day to target specific audiences and...
How to Write a Subject Line for an Email That Actually Gets Opened
Welcome to the ultimate guide on crafting irresistible email subject lines that will elevate your marketing game! In the fast-paced world of digital communication, your subject line is the gatekeeper to your email's success. Let's dive into the best practices that...
How to Create Your Full-Funnel Marketing Strategy
One of the biggest mistakes we see business owners make when it comes to marketing? Focusing on only one stage of the marketing funnel. The marketing funnel represents the various stages a buyer goes through when making a purchase. The marketing funnel begins with...
4 Steps to Refreshing Your Marketing Strategy for 2024
It can be easy to “set it and forget it” when it comes to your marketing strategy, especially if it feels like things are going well. However, we firmly believe that every business should revisit its marketing strategy at least once a year (along with any time you...
OTM Joins Elite Ranks of StoryBrand Certified Agencies Across the Nation
In an increasingly competitive marketplace, businesses constantly seek innovative ways to break through the noise and connect with customers. OTM is proud to announce it has earned the StoryBrand Certified Agency designation. This designation places OTM in an elite...
A Brand Story Exercise: OTM’s Approach to Building a StoryBrand
More than 5 million new business applications were filed in 2022, and yet 45% of new businesses fail within 5 years. With so much competition in the marketplace, it's getting harder and harder for businesses to stand out. At OTM, we leverage the StoryBrand framework...
Don’t Ignore Your Current Clients: Why Businesses Need Intentional Customer Engagement Models
No matter what your growth strategy is for your business, it’s important to continuously and intentionally engage with your existing clients - especially if you’re in a B2B space where purchasing decisions are made based on relationships. Simply having a good product...