Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
Check Out Our Recent Insights
Leveling Up Your Zoom Waiting Room: How to Create a Custom Video Experience
Tired of the same old Zoom waiting room screen? Want to make a more engaging and professional first impression? Zoom allows you to customize your waiting room with a video, turning those few pre-meeting minutes into an opportunity to connect with your attendees. We...
Aligning Sales and Marketing for Sustainable Growth
When you move beyond founder-led sales, scaling your business sustainably becomes the next big challenge. For B2B firms selling expertise, this transition requires alignment between sales and marketing. You’ve proven your product or service works, and your customers...
How Founder-Led Businesses Can Overcome Scaling Challenges
Scaling isn’t just about adding more clients or revenue—it’s about building leverage. Without it, growth becomes unsustainable, and founders risk burnout.Why Scaling Feels Harder for Founder-Led Businesses Founders are often deeply connected to their business. This...
Strategic Insights for Scaling Your Business
Over 60% of scaling efforts fail. If you tried expanding your business and didn't succeed, you are not alone. These failures can be traced back to various reasons, but sometimes, the real problem lies in scaling without a proper plan. Our Chief Growth Officer, Kerrie,...
Why Every B2B Founder Needs a Personal Brand on LinkedIn
In today's business world, the lines between personal and professional brands are blurrier than ever. If you’re a founder, your personal brand isn't just an extension of your company—it's an essential asset for driving growth, building trust, and creating meaningful...
Aligning Your Marketing Strategy with Your Business Goals + Framework
Want to accelerate your revenue growth by 24% and boost profits by 27%? As we approach Q4, it's time to start planning for next year’s marketing strategy and organizational goals. Many businesses use this period to develop their annual plans, and growth is often a key...
Beyond Whack-a-Mole Marketing: Building a Sustainable B2B Growth Engine
In the fast-paced world of B2B sales, we often see prospects struggling to achieve their marketing goals. Many express frustration with their current efforts and past agency partners, yet their expectations around budget and results often reveal a disconnect. I'd like...
The Value of B2B Content Marketing
The B2B customer journey is far from linear; it’s a complex web of touchpoints that can span months or even years. Unlike B2C, where purchasing decisions are often quick and straightforward, B2B sales cycles are long and involve multiple stakeholders. This is where...
Bridging the Gap: How CEOs and COOs Can Take the Lead on Marketing
Let's face it – CEOs and COOs can't afford to be hands-off when it comes to marketing. It's not just about flashy campaigns or catchy slogans. Marketing is the engine that drives growth, and as leaders, we need to be firmly in the driver's seat. At OTM, we work with...
Account-Based Marketing Tactics for B2B Services Firms: Grow Your Pipeline
Account-Based Marketing (ABM) is a strategic approach to B2B marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within a specific market. Rather than casting a wide net with traditional lead-based marketing tactics,...
Why Hire a Professional Photographer for Your B2B Business?
In today's highly competitive market, the visual representation of your business can significantly impact your brand's success and reputation. For B2B businesses, where trust, professionalism, and brand image play crucial roles, investing in a professional...
What Makes a Good Landing Page: Key Elements for Success
Creating a successful landing page is essential for converting visitors into leads or customers. A good landing page should have simplicity, clarity, and a strong value proposition. It needs to grab the visitor’s attention and lead them towards a specific action, like...