Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
Check Out Our Recent Insights
Will AI Kill Marketing Agencies? No. But Weak Strategy Will.
Your team is producing more content than ever. Campaigns are running. The calendar is full. And yet when you look at the pipeline, something's off. Marketing is busy, but results are not following. When AI tools started appearing across marketing workflows, the...
Is Your Sales and Marketing Disconnect Costing You Deals?
You hired a marketing person to generate leads. They're creating content, running campaigns, and updating the website. They're busy. You have salespeople making calls, taking meetings, and working deals. They're busy too. But when you look at the results, something's...
When Your Best Client Becomes Your Biggest Risk
Landing a great client who keeps expanding their work with you is the dream. Then you look at your P&L one day and realize they're 60% of your revenue. If you're a founder of a professional services firm, you know this feeling. That mix of gratitude (they trust...
Celebrating OTM’s 2025 Awards and Recognition
2025 brought a collection of awards that reflect what we've always prioritized: delivering real, measurable results for the businesses we partner with. From company-wide honors to individual leadership recognition, here's what we earned this year. Inc. Power Partner...
OTM Earns Spot on 2025 Inc. Power Partner List, Recognized Among Top B2B Companies Nationwide
COLO — November 18, 2025 — Fort Collins-based marketing and sales consultancy, OTM (formerly known as Old Town Media), has been named to Inc. Magazine's 2025 Power Partner Awards, marking the company's fourth appearance on the prestigious list that recognizes...
The $5M Revenue Wall: Why Strong Delivery Alone Won’t Get You to $10M
You've built something real. Your clients love the work. They keep coming back, expanding projects, referring colleagues. Revenue has grown steadily to $5M, maybe $7M. You've hired good people, delivered exceptional results, and built a reputation you're proud of. So...
What Nobody Tells You About Hiring Your First Sales Person
You've been the rainmaker since day one. Every client relationship, every closed deal, every expansion project traces back to you in some way. Your network, your reputation, your ability to articulate value in the moment. It's worked. You've built a solid business,...
Why Your Prospecting ‘System’ Is Actually Just Founder Hustle in Disguise
Most B2B founders believe they have a prospecting system. They've invested in a CRM, bought a prospecting database subscription, and set up email sequences. They have documented processes and weekly routines. But when they're honest, pipeline generation still depends...
The True Cost of DIY Prospecting (and Why It Slows Your Growth)
Most B2B founders approach prospecting messaging testing with one of two extremes: they either blast their entire prospect list with untested messages, or they test so extensively they never actually launch at scale. Both approaches have the same root fear: what if I...
How to Test Prospecting Messaging Without Wasting Your Best Prospects
Most B2B founders approach prospecting messaging testing with one of two extremes: they either blast their entire prospect list with untested messages, or they test so extensively they never actually launch at scale. Both approaches have the same root fear: what if I...
Outbound, Inbound, or Both? The Prospecting Channel Mix for Professional Services
Most B2B founders ask the wrong question about prospecting channels. They want to know: "Should I focus on outbound or inbound?" The better question: "What channel mix makes sense for my business right now, and how should it evolve?" The reality is more nuanced than...
The Founder’s Prospecting Calendar: How to Allocate Time Without Destroying Everything Else
Most B2B founders know they should prospect consistently. They also know they should deliver excellent client work, manage their team, handle operations, and maintain some semblance of work-life balance. Something has to give. Usually, it's prospecting. The logic...