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Below is a collection of business strategy articles that I’ve written and may be of interest to you.
The Prospecting Metrics That Actually Predict Revenue (And the Vanity Metrics to Ignore)
Most B2B founders drown in prospecting data while remaining blind to what actually drives revenue. They track emails sent, connections...
When Prospecting Volume Becomes Your Enemy: The Signs You’re Scaling Too Fast
Most B2B founders believe more prospecting volume equals more pipeline. More emails sent, more connections made, more prospects contacted....
The 3 Stages of Prospecting Maturity (And How to Know When to Move to the Next Level)
Most B2B founders think prospecting evolution is linear: you start doing it yourself, then you hire someone, then you build a system. The...
“More” and “Better” Are Not Synonyms
A 10 question optimization self audit for ops, sales, and finance TL,DR: When results are flat, the default is to add more. The better...
How to Create Your Full-Funnel Marketing Strategy
Most B2B founders think the buyer journey starts when someone fills out a form. It doesn't. It often started 90–180 days earlier. They...
Why Your Business Needs a Brand Strategy That Actually Scales
You’ve got traction. A growing team. Solid delivery. But your brand? Still leaning on gut feel. And without a clear brand strategy, things...