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Below is a collection of business strategy articles that I've written and may be of interest to you.
A Channel Isn’t Proven Because It Performed
Original article written by Miles Kailburn, CEO of OTM, on Substack here. Attribution counts contacts. Influence counts accounts. Most...
The Rainmaker Model Is Running Out of Road
Five years ago, a sales call left almost nothing behind. A legal pad, a few fields updated in the CRM, maybe a recap email if the deal was...
Marketing Ops Maturity Assessment
Is your marketing built on a foundation, or just producing output? Most teams skip the stage that makes everything else measurable:...
OTM Named a 2026 Colorado Companies to Watch Winner for Sustained B2B Growth
Fort Collins consultancy advances from two-time finalist to statewide recognition for client outcomes and operational consistency FORT...
Why Your AI Adoption Isn’t Growing Your Professional Services Firm
You've added AI tools to the workflow, and some of them are genuinely working. Meetings get summarized, content takes less time to create,...
Why Adding More Marketing Activity Won’t Build Momentum Toward Predictable Growth
You're looking at a dashboard full of marketing activity and a pipeline that hasn't changed in six months. Open rates are healthy....