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As a marketing agency, we manage at least 15 client Facebook pages at one time. Needless to say, it was big news for us when Facebook announced their effort to purge all deactivated accounts. So what does that mean for our clients? Facebook Business Pages will begin...
Keyword targeting is kind of pseudo-science that has emerged over the last decade in an effort to influence search engines in ways that we don't fully understand. In general terms, you’re trying to tell a machine what you want it to remember about you. That being...
Despite Old Town Media being located in the heart of Fort Collins, we happen to have clients all over the United States. Last week, Val, Miles and I packed up and flew to Tucson, Arizona to visit one of our longest standing clients: Rancho Sahuarita (check out their...
Giving positive reviews to a company is not usually on the forefront of people's minds when they have had a good experience with that particular business, however it is one of the best ways to say thank you. We want to give you some directions on how to give that...
Our friends at Business Insider let us in on a little secret - Facebook just unveiled a new feature called Place Tips that is essentially aimed to negate Yelp (hooray!) with location-based recommendations. The idea behind Place Tips is simple and intuitive: when...
While January may be wrapping up, it is not too late to make a list of goals for 2015. I personally like to take January to de-clutter and simplify my life before setting new aspirations anyway, so you are not alone if you have yet to think about your goals...
Here at Old Town Media, we use WordPress for the majority of our websites. We're not alone - WP is used on 23% of the sites on the whole Internet which make WordPress a very, very juicy target for hackers and those looking to exploit issues. Luckily, WordPress has a...
In 2014, we wanted to show our commitment to the community by giving back and donating some of our services to various nonprofits. Along with service-based donations, our staff volunteered more than 50 hours at the Food Bank for Larimer County! Last year, we donated...
In 2015, one of our goals is to be more environmentally friendly. To get the ball rolling, we recently joined ClimateWise Fort Collins. ClimateWise is a free, voluntary City of Fort Collins program dedicated to helping local businesses and the environment. The...
Instagram is brilliant. This seemingly simple photo sharing platform capitalizes on the fact that most people almost always have their phone in their hand and most people have incredibly short attention spans. The creators blatantly took advantage of the fact that our...