A Perfect Press Release

Press releases are short, informative pieces detailing event announcements, company updates/changes, product releases and other items companies deem "newsworthy." Crafting a great piece could lead to a magazine feature, newspaper article or even television...

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Long-Tail Keywords, We Love You

Those mega-brains at Google have put their mega-brainpower to work trying to figure out what’s going through everyone’s heads as they search. Mostly, it’s so that when you search with long-tail keywords like “margaritas at happy hour,” the search engine can make a...

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