Our Process

Sales-Led, Marketing-Supported™

At OTM, we know that growth isn’t guesswork — it’s built on a clear, intentional process. Our Path to Growth® framework provides CEOs and their teams with the strategies, systems, and support they need to drive measurable results.

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The OTM Path to Growth®

The marketplace is competitive, the B2B customer journey is long, and selling expertise is incredibly challenging. That’s why we don’t just create tactical plans; at OTM we help you win by defining your strategy, aligning your team, and building a scalable growth engine that attracts, engages, and converts leads into revenue growth.

We follow a proven three-phase process designed to create clarity, build momentum, and deliver results:

  • Define – positioning you to win your market
  • Align – bridging the gap between sales and marketing
  • Scale – building and implementing the systems, campaigns, and tools that fuel your growth
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A circular diagram labeled “otm PATH TO GROWTH” is divided into three sections: Define (with a lightbulb icon), Align (with a target icon), and Scale (with a bar chart icon).

Our strategic capabilities

The following are some of the potential collaborative exercises and projects we offer as a part of our strategy framework.

    • Market Research
    • Focus Groups & Customer Interviews
    • Persona Development
    • Brand Story Development
    • Market Positioning
    • Journey & Experience Mapping
    • Go-To-Market Plans
    • Full-Funnel Marketing Plans
A group of thirteen adults, casually dressed, smile and pose together on a staircase indoors, with a yellow and black wall in the background.

Define

Positioning you to win your market

A group of thirteen adults, casually dressed, smile and pose together on a staircase indoors, with a yellow and black wall in the background.

Align

Bridging the gap between sales and marketing

A group of thirteen adults, casually dressed, smile and pose together on a staircase indoors, with a yellow and black wall in the background.

Scale

Building and implementing the systems, campaigns, and tools that fuel your growth

“Using OTM’s Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!”

Dana Sednek

Strategic Consultant