A Strategy-First Approach to Marketing
Whether you need a full-funnel marketing plan, a freshly designed website, or full brand development, we begin every engagement with The OTM Path to Growth® to ensure we have a clear strategy before moving forward.
The OTM Path to Growth®
The OTM Path to Growth® is a strategic framework we designed to help clients close the gap between business objectives and marketing strategy.
Through a series of collaborative exercises, we help leaders better understand how to position their businesses competitively in today’s world.The output is a defined market position accompanied by messaging, a marketing strategy, and a roadmap for growth.
“Using OTM’s Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!”
Each exercise builds on the findings from the previous,
creating a clear path forward.
This process is incredibly powerful and has allowed our clients to not only see their business in a new light but also develop a clear path to achieving their goals.
Our strategic capabilities
The following are some of the potential collaborative exercises and projects we offer as a part of our strategy framework.
- Market Research
- Focus Groups & Customer Interviews
- Persona Development
- Brand Story Development
- Market Positioning
- Journey & Experience Mapping
- Go-To-Market Plans
- Full-Funnel Marketing Plans
Our goal is to help our clients achieve & sustain prime
With a renewed clarity of vision, companies in a state of prime establish an even balance between control and flexibility. Everything comes together. Disciplined yet innovative, companies consistently meet their customers’ needs. New businesses sprout up within the organization, and they are decentralized to provide new life-cycle opportunities.
– Ichak Adizes, Author of “The Pursuit of Prime”
Tailored Services Beyond the OTM Path to Growth®
At OTM, we understand that no two businesses or organizations are alike. Once the OTM Path to Growth® is complete, our clients have the option to leverage OTM’s services in a way that fits their unique needs. We don’t believe in a one-size-fits-all approach. Instead, we tailor each engagement to align with your specific business objectives, taking into account your in-house skills, strategic initiatives, and priorities.
How to Create a Solid Growth Strategy for Your Business
Starting and growing a business is no walk in the park. In fact, 45% of new businesses fail within the first five years and only a select few ever reach significant revenue milestones.
So how can you set your business up for success?
Request a 30-Minute Consultation to Get Started
Fill out the form and our CEO, Miles Kailburn will reach out within 2-3 business days
Chat with Miles in a no pressure, 30-minute discovery about your goals
If you're a fit, and we're a fit - get started on The OTM Path to Growth®
Marketing & Sales Solutions for growing B2B firms
At OTM, we help B2B professional service firms implement the right activations at the right time to drive revenue and scale their business. From marketing to sales execution, we focus on putting the right pieces in place to support growth at every stage.
HubSpot Enablement
Turn insights into action with HubSpot. As a HubSpot Partner, we help you integrate sales and marketing automation, improve attribution tracking, and streamline operations—so your team can focus on what matters most: closing deals and growing your business.
Account-Based
Marketing & Sales
We align marketing and sales to target high-value accounts with precision. By identifying key prospects, personalizing outreach, and nurturing relationships, we help you close deals faster and drive sustainable growth.
Inbound Marketing
Through high-value content, SEO, and conversion-focused strategies, we position your brand as a trusted authority. Our inbound approach guides prospects from awareness to decision, building trust and positioning your brand as the go-to solution.
Digital Advertising
We meet your audience where they are through targeted digital advertising. Whether through Google Search, LinkedIn, or other digital channels, we build data-driven campaigns that drive awareness, generate demand, and support long-term growth.
Strategy & Consulting
We understand that a full-service marketing strategy isn’t what all of our clients need. That’s why we provide a consulting option for clients who have completed The OTM Path to Growth® but need a more flexible engagement.
Public Relations
Make sure the right people hear your story. Our PR strategies amplify your brand’s credibility, securing media placements and thought leadership opportunities that build trust and position you as an industry leader.
Branding
Your brand is the sum of all parts: it’s your story. We’ll partner with you to marry your market positioning with branding elements in order to create a visual representation of who you are as a business and how you wish to be perceived.
Website Design
& Development
Your website isn’t just a digital presence—it’s a growth engine. We build conversion-focused sites that attract the right prospects, support your sales process, and scale with your business, driving engagement and generating leads at every stage.
Photo & Video
Strong brands need strong visuals. Our creative team produces high-impact photography and video content that aligns with your brand, enhances your marketing, and creates lasting impressions.
