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While a large portion of businesses are getting online and joining the rush to Twitter, its important to do so with a strategy. While coming up with a social media marketing plan is something that is very unique to every business, one aspect that is watched throughout the campaign is you must understand what information you are putting out there and what information your competitors are placing on Twitter themselves. A quick search of Twitter for your competitors can result in tracking down they’re vendors, up-coming projects, customer service issues, etc. These are things to certainly keep in mind when running your own Twitter campaign or having it managed for you. For fun, go find a competitor on Twitter, I’ll bet you’ll be surprised how much you can figure out about them by they’re follower/following lists!