As more and more consumers use the Internet to make mainstream and daily purchases, ecommerce stores must carefully review what options attract the highest conversion among their users. A recent study of over 1600 consumers by Limelight compared 3 common ecommerce/website features (Tracking Delivery, Online Chat, Video Demos of Installation/Assembly) among consumers to gauge their interest. Tracking of shipping delivery led the way by 34 percentage points. The big shippers, Fedex and UPS will provide these numbers for you on any package you’d like to ship. USPS has started to offer this as an option on smaller packages and shipments as an added cost. For these USPS shipments, look for USPS Tracking, USPS Signature Confirmation and Priority Express Mail to receive a tracking number.
For those of you using stamps.com to manage your shipping with USPS, the three shipping methods above will integrate and report very well out of the stamps.com interface for reporting purposes.