Last week, we started a short series on the consumer decision making process. We've already gone through need recognition and information search, and today we're going to talka little bit about alternative evaluation. Decision Making Process: Need recognition...
If you'll remember from two days ago, we started talking about the Consumer Decision Making Process. Today, we're going to continue that series and talk about the information search aspect. Decision Making Process: Need recognition Information search Alternative...
In between their 600+ algorithm updates every year, Google does try to make your life a little easier now and again with tools to help you navigate the SEO mess. They just released a set of educational tools for beginning webmasters (or anyone who owns a website)...
You may not appreciate Google's 500+ yearly algorithm changes, but you have to appreciate their transparency in helping you to deal with the changes. Almost a year ago, Google rolled out a very heavy update to their algorithm called "Panda". Soon after they roled it...
Website accessibility is the process of making your website viewable to everyone. This means text that can be read by Braille software for the blind, images and text that can scale larger for those who have a hard time seeing, and captions for videos for those who are...
The Fort Collins Area Chamber of Commerce has received the Outstanding Communications Achievement Award from the Western Association of Chamber Executives earlier this month! The award is presented to the Chamber for their website and newsletter communications, and...
Every now and again, our browsers slow down to a crawl on almost every single website. You might think this is your Internet provider just slowing your connection down, but in fact, it's likely something on your own browser called the "cache". The cache stores lots of...
If you've been looking around your Google Analytics recently, you'll notice a new option on the right-hand menu called Visitor Flow. Visitor Flow gives us the option to see how visitors are flowing through your website in an easy-to-read visual flow chart. This new...
Navigability: capable of being steered or guided... The navigability of your site is essential to your conversion rate. If customers can't find your product, they can't buy it. If it takes too many clicks to get to your product, they won't buy it. If they don't like...
Google loves to shake things up, especially when it comes to their algorithm. Google announced another change today, and it could change up to 35% of the global results. The change mostly affects those who have news-driven topics or could be conceived as such. The new...