The 4 P’s of Marketing – Price

We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies.  In case you missed Tuesday’s post, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful marketing...

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A competitive advantage with Twitter

While a large portion of businesses are getting online and joining the rush to Twitter, its important to do so with a strategy.  While coming up with a social media marketing plan is something that is very unique to every business, one aspect that is watched...

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