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Sound Generic, Get Ignored. Positioning for B2B Services Firms
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Automate your local Google AdWords

Google just announced some new tools that will make your Google AdWords campaigns significantly more specific and automated. The first change is the ability to specify a Zip code instead of just a city with a radius attached to it. For example, if you wanted to market...

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Congratulations Chamber of Commerce!

The Fort Collins Area Chamber of Commerce has received the Outstanding Communications Achievement Award from the Western Association of Chamber Executives earlier this month! The award is presented to the Chamber for their website and newsletter communications, and...

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The 4 P’s of Marketing – Promotion

The marketing community has revolved a main concept for the last 50 years. In the move from the production mindset to marketing/value mindset, Jerry McCarthy created a framework as a way for marketing managers to guide their marketing campaigns and efforts. This...

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