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The Decision Making Process – Information Search

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If you'll remember from two days ago, we started talking about the Consumer Decision Making Process. Today, we're going to continue that series and talk about the information search aspect. Decision Making Process: Need recognition Information search Alternative...

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The Decision Making Process – Need Recognition

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Do you know, exactly, how your customers make decisions? How do they find your store, decide on your store, and slap down the cold hard cash (or plastic) for a purchase? Do you know what methods they're using to find your store? Do you know why they're making in-store...

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