In marketing, the dreaded "talking heads" is used to reference a type of video where an individual is speaking directly to the camera without any b-roll or other elements that enhance the production. Here's an example of a talking head video that I watched three times...
There's one thing that I constantly have to remind clients... YOU are NOT your TARGET AUDIENCE. What does that mean? It means that when you're determining how to market your business, product or service, you may have to step outside of the box in order to...
When running a business it's important to get out in front of the decision makers. One of the easiest ways is to attend regular offline networking events. To find events that peak your interest as well as potential clients, join Meetup(meetup.com) groups around your...