Skip the Niche: How to Pick the Perfect Web Company

Financial. Medical. Automotive. Government. Law. Agriculture.

Name an industry and no doubt there’s a website company out there trying to capitalize on it. From restaurants and bars to investment firms, there will always be companies claiming that they are the best possible fit for your website and marketing needs due to being “industry specific.” They’ll sell you on their experience, understanding of the industry and, of course, expertise when it comes to your target audience… but how do you know that they’ll be a good fit for you? 

I’m a firm believer that marketing and web design should not be cookie cutter items on your businesses shopping list. Your website, specifically, is your storefront in the digital world! Not only is it important, but it’s probably one of the larger marketing expenses you’re going to face – so you’re going to want to do it right!

So how does one pick a good web company?

There’s a lot that goes into making a website – and even more goes into making a good website. You need it to look good (design), work well (development) and make sense to your consumer (marketing). Those three components have led to my creation of the following diagram:


Here’s a short list of things to keep in mind when determining who to hire for your next web project:

  • Do not hire someone because they are an expert at what you do. Hire them because they’re an expert at what they do! 
  • Do not hire a company with great design experience but no development staff. A beautiful site still sucks if it doesn’t work!
  • Do not hire a company that consists of solely development staff. While we love our nerds (cough, Mike and Miles), design is an integral part of an effective website.
  • Make sure that there are some marketing eyes on your site throughout the build process. If a site is designed beautifully and works seamlessly, but doesn’t appeal to your target audience – you’re going to have a problem.