SummitStone Health Partners
SummitStone Health Partners is the largest not-for-profit behavioral health services provider in Larimer County and one of the largest behavioral health care employers in the region. In celebration of its 65th year serving Northern Colorado and with the planned growth of adding Behavioral Health Services at the Longview Campus, SummitStone Health Partners approached OTM in 2022 to assist with creating a new website that would be more scalable and versatile in design while simultaneously improving user experience for clients, community partners, donors, and potential employees.
Brand Story & Website Redesign
- Brand Story
- Website Design & Development
We began our project with select exercises from The OTM Path to Growth®, including two discovery meetings, a competitive analysis, market research, a website user experience map, and an existing website audit.
We found that a lot of the pages on the website were out-of-date, unlinked, and lacked headings and other on-page SEO requirements.
We opted to create an entirely new sitemap and site architecture to define the user pathways we wanted to create for our target users on the website (new clients, existing clients, donors/supporters, community partners, and potential employees)
From there, we went through our brand story exercise with the team to ensure we had a solid foundation of content to pull from for the website, and then our team combed and optimized all of the content for the website.
We then designed, built, and deployed the website within a truncated timeline due to security issues the team was having on the old website. The following are the objectives we completed through the design, development, and launch of the new website:
(1/1/23 – 5/31/23 vs previous year)