StaffScapes

For more than 25 years, StaffScapes has been putting the HUMAN back into Human Resources. As Colorado’s oldest privately-owned PEO, StaffScapes approached OTM in 2022 in need of a brand refresh. Our partnership, which now encompasses ABM campaign management and ongoing marketing support, began with the OTM Path to Growth® followed by a project to revamp their logo, website, and overall brand – aligning each with their innovative, personalized, and hands-on approach to HR.

Services

Market Positioning
Brand Story & Messaging
Brand Strategy
Logo & Brand Design
Website Design & Development

Our Approach

We began our project with The OTM Path to Growth® where we determined that StaffScapes needed a stronger story to tell prospects – one that could communicate why they are better than their online-only competitors while staying relevant throughout the entire client journey, ultimately reducing churn over time.

Additionally, we wanted to validate the direction of the market so that we could ensure we were positioning StaffScapes in alignment with the needs of their ICP.

Discover the Freedom To Drive Your Business Forward

People

Recruit and retain better (and happier) employees by offering better benefits. We have access to the best plans for smaller businesses, allowing you to offer superior plans while leaving the administrative tasks to us.

Profit

Experience lower turnover, less risk of legal hassles, lower insurance costs, less overhead, and more time to focus on improving your business and your bottom line.

Protection

From policies and procedures to workplace training, we help protect your business from harassment and discrimination claims. If legal troubles do arise, we’re here to help.

Branding Process

Once we felt we had a solid understanding of the market and how StaffScapes could win that market, we began our rebranding process.

We wanted to ensure that the new brand:

Reflected a modern approach to HR, despite remaining true to its human-focus
Incorporated a tagline that would make it immediately clear what it is that StaffScapes does
Aspirationally aligned with business owners
Kept elements of its old brand as a nod to the roots and history of the company

StaffScapes’ new logo design pays tribute to its predecessor by incorporating elements of the old logo that featured the three cubes. Their updated design maintains a sense of continuity and familiarity, while also introducing modern touches to reflect the evolution and growth of the brand.

Original Logo

Round 1 of Logo Design

Round 2 of Logo Design

Final Logo

RESULTS

We then brought the new branding to life through a complete web design overhaul, dramatically transforming StaffScapes online presence. This strategic update led to a remarkable 73% increase in engaged website sessions, demonstrating a deeper interest and interaction from our audience.

Additionally, we saw a 26% increase in form submissions, indicating a higher conversion rate and engagement level, and a 70% increase in organic search traffic, a testament to the improved visibility and effectiveness of our SEO strategies, making our website a prime destination for StaffScapes targeted audience.

Increase in Engaged Website Sessions

Increase in Form Submissions

Increase in Visitors from Organic Search

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do