NES

NES is a customer-focused EH&S Consulting and Education solution provider based in Folsom, California. Founded in 1988, NES spent 30+ years growing organically through referrals, partnerships, and a seller-doer model that resulted in a fragmented approach to sales and marketing. In 2022, NES approached OTM for help taking the business to the next level. With a new leadership team and a renewed sense of energy, the NES team partnered with OTM to establish a brand and story that the entire company could get behind.

Project
Brand Positioning & Go To Market Campaign

Deliverables

Branding
Website Design & Development
Brand Story
Market Positioning

Our Approach

We began The OTM Path to Growth® process with five different in-depth discovery meetings, one with each of the internal stakeholders at NES. What we found was that each person we met with had a different answer to the question, “What does NES do for clients?” resulting in fragmented sales and marketing as well as a lack of cultural alignment.

We knew that we had to get everyone on the same page, using the same language, and working as a team in order to take the company to the next level.

We knew that we had to get everyone on the same page, using the same language, and working as a team in order to take the company to the next level.

From there we performed a competitive and market analysis in order to tease out strong value propositions, and then we took the team through a highly collaborative brand story exercise where we defined who they are, what they do, who they serve, and why they exist. Once we got everyone to align around one brand story, we were able to create a customer journey map that brought together each division, creating a unified approach to sales.

We then developed an entirely new NES brand – featuring a new more modern logo, colors, and shapes that align with the core brand identity, and a new website designed and developed to holistically represent each division of NES and how they come together to provide one full-circle EH&S solution for clients.

RESULTS

Increase in Website Sessions Following the Launch of the New Website

(2/1/23 – 3/31/23 vs. previous period)

Increase in Total Users Following the Launch of the New Website

(2/1/23 – 3/31/23 vs. previous period)

Increase in LinkedIn Followers

(1/1/23 – 3/31/23 vs. previous period)

“The entire process of working with OTM has been seamless, highly productive, and very additive to what we are trying to accomplish at NES as we work to rebrand and reposition the company to take advantage of what we believe is an almost endless market.

Their team listened to what we wanted as outcomes; added ideas based on their experiences with other clients; asked probing questions; challenged our thinking; and most importantly in my mind, provided a structure and process that has allowed us to tackle the monumental task of putting a new look on NES.

As I’ve said before, the work you do at OTM can be transformational for a business.”

Mike McCurdie, Owner

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do

NES

Our Approach

RESULTS

Growing a business
is hard and finding the
right partner matters.

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