Hiring A Marketing Agency: Things To Consider Before Committing

What comes to mind when you think of a marketing agency? Do you think of a team of people who handle your social media, or do you think of someone who is capable of drafting up a business logo in exchange for a large sum of money? While you’re not exactly wrong, marketing agencies are so much more than that. At least we are!

This is more than just a business transaction. Here at OTM in Fort Collins, we want you to think of marketing agencies as your potential partner.

We say potential because not every marketing team is a fit for your business, and that’s okay. Over the years, we have found that that the initial meeting is more like a two-way interview. The most successful collaborations are those that are a good fit for both parties.

If the agency feels as though the relationship is not going to be constructive or positive, no amount of money or work will make that relationship worth entering. We would expect you to do the same! To help future clients and other agencies, we’ve put together a list of things to consider before entering a committed relationship with a marketing agency:

Things For Clients To Consider When Choosing A Marketing Agency:

• Is this a good personal fit?
• Are there strong streams of communication?
• Do they understand my key metric goals?
• Does the design style of the agency fit with my company branding?
• Are steps getting completed in a timely manner?
• Are they following through on what they said they were going to do?
• Do they have the skill set to complete the task at hand?
• Do they have the appropriate team at hand to complete the task?

Things For Marketing Agencies To Consider Before Working With A Client:

• Does the client value and appreciate the services we provide?
• Does the client communicate well?
• Is this a good personal fit?
• Do we share similar values?
• Has the client budgeted for our services?
• Does the client adhere to a timeline?
• Do we believe in their business?
• Can we meet and exceed their expectations?

Our ideal client is someone who shares similar values, appreciates our services, enjoys a glass of red wine, trusts our opinions and is able to communicate professionally. Similarly, clients should search for marketing agencies that value their vision, stay on top of things, communicate professionally, and are looking to collaborate in more ways than just chatting over colors and captions.

Our main goal at OTM is to develop valuable, long-term relationships with our clients, so we always make sure to do our research and we encourage potential clients to do the same!

If you have taken a look around our site, seen our work, and believe that we would be a good fit, go ahead and contact us! We would love to talk to you about partnering!