Conversion Specialist

Digital Ad Manager

As a Conversion and Digital Ad Specialist at OTM, you will play a critical role in driving marketing-qualified leads for our clients while working with the rest of our specialist team to ensure content and full-funnel marketing strategies are converting appropriately.

This is a full-time salaried position based out of our Downtown Fort Collins office with the flexibility to work remotely part of the time. The position requires the ability to attend client meetings.

Job Responsibilities Include:

Increase conversion rates and drive marketing-qualified leads for clients

Manage key conversion points in the marketing funnel
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of CTAs
Optimize the lead-to-customer conversion rate for all inbound efforts
Increase funnel marketing efficiencies
Build, manage, and optimize workflows in HubSpot and MailChimp
Increase conversion rates and drive marketing-qualified leads for clients
Conversion rates meet or exceed industry standards

Achieve measurable results for full-funnel digital advertising campaigns

Create and manage effective digital paid media strategies with clear calls to action that align with client goals or strategy
Optimize digital ad campaigns based on previous months’ reporting/data
A/B test and continually measure the performance of digital advertisements
Impression share, ad recall rates meet or exceed industry standards

Communicates Effectiveness (Results and Impact) of digital advertising strategies

Analyze data to determine what’s working, what’s not working, and why
Work with the marketing team on strategy-based needs and opportunities
Monthly client strategy is developed based on findings in the monthly reports
Issues or failing campaigns are redirected

Interested in and abreast of marketing industry trends, changes, and opportunities

Evaluate updates to our current marketing tools as well as new platforms as they become available
Anticipate the future direction of the marketing & advertising industry using both research and insight
Develop strategic and tactical offerings from ideation to proposal and guides Account Services in pitching the offering to clients (new and existing)
Communicate strategic and tactical opportunities to the team and provides guidance and training for implementation as needed

Required Skills & Experience

Must-Have Skills

Experience with web analytics, A/B testing, and inbound marketing tactics
Experience reporting on marketing efforts using data to create actionable insights
Proficient in Google Ads, Bing Ads, Facebook (Meta) Ads Manager
Critical-thinker and problem-solver
Understanding of full-funnel marketing approach
Good-to-Have Skills

Understanding of HubSpot Methodology

Knowledge of HubSpot as a platform, including the creation of automated workflows and user journeys
Experience with marketing automation tools

Qualifications

Must have at least 3 years of professional experience specifically running digital ads for clients. We will not move applicants further who do not have at least 3 years of experience running digital ads.

Knowledge in key areas of marketing (social media, SEO, email marketing, PPC)
Strong communication skills
Strong copywriting as well as creative writing skills
Attention to detail and strong time management skills
Tech-savvy with a desire to learn about new technology and digital trends
Ability to work as a team on large projects while exercising collaboration
Ability to work on projects as a single-person team in order to fulfill client objectives
Positive attitude and willingness to work hard
Self-motivated and able to self-teach

Salary Range

The salary range for this position is $50,000 – $65,000 base annual dependent on experience and qualifications. OTM uses Payscale to determine salaries for all positions.

Benefits

Profit-sharing
Healthcare
401k
Paid birthday
PTO starting from the date of hire
Performance Coaching
Flexible work hours

Working Interview

All applicants who pass the first interview will be asked to come into OTM for a full-day (8 hours paid) working interview.

What Drives Us

At OTM we are driven by our core principles:

Curiosity: Asking questions to understand, learn and apply
Care: We genuinely give a shit about each other
Integrity: Do the right thing, even when no one is looking
Earn it: Work for it and own it, then celebrate it
Perseverance: If it were easy, everyone would do it

About OTM

Founded in 2007, OTM improves market positioning through business strategy and creative services that achieve intentional business outcomes. Our success is rooted in our client relationships and our hands-on approach to customized business-driven solutions. We provide an in-depth strategy to achieve measurable results and our core values reflect our dedication to the company’s principles.

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Tell Us About Your Company, Goals & Anything We Should Know

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do