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Earlier this month, OTM’s Chief Creative Officer, Vallene Kailburn, and Art Director, Katie Hutmacher, attended the annual Adobe MAX conference, hosted (bonus!) this year in Los Angeles. The trip proved to be an all-out adventure and let’s be honest, a designers dream, filled with creative inspiration, new technologies and the opportunity to try some of Adobe’s new and innovative products. With 14,000 creatives in one room, Adobe MAX offers an incredible learning environment filled with inspiration and entertainment.
From the start of Adobe MAX, Katie and Val enjoyed every moment and made the most of their trip to the West Coast. This year’s Los Angeles conference featured keynote speaker Ron Howard, plus a conversation between Questlove and Lily Singh, as well as highlights to new Adobe software and other projects such as Project Rush for online video, Project Aero’s augmented reality, and the all-new Adobe Photoshop for iPad.
Katie’s dedication to graphic design drove her workshop choices, and she found plenty of inspiration in attending this year’s Adobe MAX conference. Being her third trip to the conference after previous trips to San Diego and Las Vegas, she’s an Adobe MAX pro who knew how to properly balance work and fun. Katie focused on learning new processes and technologies that she could bring back to Fort Collins and implement with her designs for OTM. One of her favorite labs was gaining additional skills with Adobe After Effects software while she also took time to enjoy podcaster Roman Mars’s presentation of 99% Invisible: Live.
This year was Val’s second trip to Adobe MAX after attending last year’s event in Las Vegas. For the 2018 conference, she was also accompanied by OTM clients from Orthopedic Center of the Rockies and additionally had the pleasure of running into fellow MAX attendees from the Poudre Valley School District here in Colorado. In addition to learning about the new software being unveiled at the conference that she could use in her own designing, Val especially enjoyed Sneaks where Adobe engineers debuted demos of future Adobe projects.
While the conference was certainly a work trip, both Katie and Val had plenty of fun as well. Both attendees thoroughly enjoyed the MAX Bash 2018 which featured a performance from Grammy award-winning musician Beck. The trip also gave them a chance to flex their own creative muscles at the Adobe Create booth. After a 90 minute wait and only one practice jump, they were able to use the 24 cameras for one lasting shot of their visit to the ultimate creativity conference.
Adobe MAX will be returning to Los Angeles for their 2019 conference, and you can bet OTM will be there to learn new skills, experience innovative technologies, and have plenty of fun again next year.