Elevating Physician Promotions for the Orthopaedic Center of the Rockies Case Study
Orthopaedic Center of the Rockies (OCR) is a trusted healthcare provider of orthopaedic and trauma care, serving children and adults in Denver and Northern Colorado. With a stellar reputation for patient-centered care, OCR faced a significant challenge when seven new physicians and a CEO joined the organization within three months. The organization required a solution to efficiently promote these additions, update its website, and launch impactful campaigns to build community awareness.
THE PROBLEM
OCR struggled to manage the updates and promotional needs associated with onboarding multiple new physicians and a CEO in a short time frame. Without sufficient internal capacity to handle website updates, ad creation, and multimedia content production simultaneously, the organization risked delays and inconsistent branding. These challenges called for an external partner capable of delivering a comprehensive and cohesive marketing strategy under tight deadlines.
THE SOLUTION
To address OCR’s challenges, OTM implemented a multimedia, multi-channel strategy that showcased the expertise of the new physicians and CEO. The solution was tailored to meet OCR’s urgent and specific needs.
Professional Video Production:
Engaging videos highlighted each new physician’s specialties, humanizing the professionals and fostering community trust.
Headshot Photography
Website Updates
Digital Ad Creation and Management
Engaging ads spotlighted the physicians’ expertise and OCR’s offerings, optimized for maximum reach and visibility.
Collaboration and Execution
OTM maintained open communication through regular progress meetings with OCR’s team. To address the demanding timeline, the project team prioritized tasks and employed efficient project management techniques, ensuring seamless coordination and timely delivery.
RESULTS
- Enhanced Brand Awareness: The multimedia campaign effectively increased awareness within OCR’s target audience.
- Improved Customer Satisfaction: Patients and referring physicians responded positively to the engaging, high-quality content.
- Streamlined Internal Operations: By managing the marketing workload, OTM enabled OCR’s internal team to concentrate on patient care.
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