B2B Market Insights Report

This survey uncovers how B2B professional services firms are tackling today’s challenges, leveraging marketing agencies, and positioning themselves for growth in a competitive market.

What You’ll Learn:

• Challenges facing B2B professional services firms in 2024.
• Perceptions of marketing agencies and the future for successful partnerships.
• What businesses align sales and marketing functions with, and why is it critical to scale.
• Why 63% of firms are investing in SEO, PPC, and social media.
• Insights into how AI and automation are transforming decision-making.

About the Sample:

• 24 B2B leaders surveyed across professional services, manufacturing, and technology.
• Respondents included CEOs, marketing directors, and operations managers.
• Annual revenues ranging from $1M to $50M, with most firms representing small to mid-size businesses.