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About two weeks ago, Google released an update to their algorithm referred to as Algo. This update targeted Exact Match Domains (EMDs) who’s content wasn’t a good enough fit for the keyword.
For example, let’s say that you owned “bulldogs.com”, but your website was more focused on pit bulls. Previously, you were almost guarenteed a spot on the home page simply due to your domain name. Now, your content has to be better than everyone else’s site and you can no longer rest on your domain name.
Like most updates, this is good news for searchers and bad news for a select few website owners. Just keep in mind that the perfect domain name isn’t going to rocket you to the top anymore!