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typography
[tahy-pog-ruh-fee]
n.
1. the art or process of printing with type.
In our era of instant-streaming and cloud data storage… it seems crazy that anybody would choose to do some good ol’ fashioned reading. However, effectively using typography can be a great way to communicate to visitors without depending on them to click a play button.
Simple and effectively styled text will grab visitors’ attention and can be a great way to improve page load times. Great typography guides your reader quickly through your text by making your language more visible.
In other words…
By effectively arranging and styling text on your site, you can drastically increase the chances of that message reaching your visitors. When we are designing a site, we utilize different typefaces, font sizes, and text styles to help guide your visitors smoothly across every page.