Insights & Curiosities

Curiosity,
put to work.

One of our core values at OTM is curiosity. We never stop asking questions to understand, learn, and apply. Browse our library of research-backed reports, hands-on worksheets, recorded webinars, and field notes. Free to download, made to use.

Building Your Growth Engine report Positioning worksheet Data insight report: your best sales channel Marketing strategy worksheet Pipeline invisibility report
Research Reports

The data behind how firms grow

Proprietary studies and annual benchmarks, built from surveys of real B2B leaders, not recycled theory.

Cover of the OTM data insight report: your best sales channel is getting the least investment
Report

The Channel Generating the Most Opportunities Is Rarely the Channel Generating the Most Revenue

When growth slows, the instinct is to add more sales activity. More outreach. More leads. More volume from whatever channels are already running. That logic assumes the channel producing the most opportunities is also the one most likely to close.



Read the Full Report →
Cover of the OTM whitepaper: pipeline invisibility is costing you predictable growth
Report

86% of Firms Have the Same Pipeline Problem. Most Don't Know It.

Your firm has a CRM, but can your leadership actually see the pipeline? Our data-backed report reveals why most professional services firms stall at the CRM adoption stage and what it takes to turn pipeline visibility into predictable revenue.



Read the Full Report →
Cover of the OTM Building Your Growth Engine blueprint
Report

Building Your Growth Engine Blueprint

Building Your Growth Engine outlines the exact process we use to help ambitious B2B consulting and services firms scale beyond the founder and build a repeatable system for revenue growth.

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Worksheets & Tools

Roll up your sleeves and build it

Fill-in frameworks and templates you can put to work this week. The same ones we use with clients.

Marketing Strategy Questionnaire Downloadable Worksheet
Worksheet

What Is Your Marketing Strategy?

For owners spending on marketing without a written plan. Eight questions every business owner should be able to answer before spending another dollar on marketing. Work through them in one sitting and find out whether you have a real marketing strategy or a collection of tactics.

Get the Worksheet →
Positioning Your Professional Services Firm Worksheet
Worksheet

Position Your Firm to Win Beyond Founder-Led Sales

For firms moving beyond founder-led sales. Whether growth has flattened, marketing feels impossible to measure, or you can't explain why a buyer should choose you over an incumbent, this worksheet will help you pressure-test your foundation and pick a position your firm can actually win.

Get the Worksheet →
Webinars

Sit in on the conversation.

Recorded sessions and live workshops with our team and the operators we learn from. Watch on demand, anytime.

Watch the Replay & Gain Access to Positioning Resources →
Webinar promo: “Positioning for B2B Services Firms: Sound Generic, Get Ignored.” Watch replay link. Host: Kerrie Luginbill, Chief Growth Officer. Smiling woman with long hair holding a laptop.
Blog & Articles

Field notes worth a few minutes.

Short, sharp reads on what we're learning about growth, sales, and marketing for professional-services firms.