People love stories. A well told story can captivate, engage, and lure your audience in better than virtually any other form of communication. The method of communicating has been around as long as humankind has and it's stayed an integral part of us perhaps more than...
A Word About Links
If you read anything about Search Engine Optimization, one item you'll pick up very quickly is the need for link-backs to your website. Now, I think that's a theory that intuitively makes sense to most people, but have you ever really thought about why they're so...
Is your domain on auto-renewal?
These days, it can never hurt to be too careful with your domain names. People out there base their livelihoods on snatching up valuable and highly-used domain names in order to turn around and re-sell them at a high price. You don't want this to happen to your...
Want to up your Google quality score? – Part 3
Today, we’re continuing our series on increasing your Google quality score through quality SEO. We’ve already discussed keywords and links and this time we’re going to talk about the importance of including enough text in your pages. Now, as we talked about yesterday,...
Want to up your Google quality score? – Part 2
On Friday we began our 5 part series on how to increase your Google quality score and SEO ranking by talking to you about links. Today we're going to talk about keyword relevancy. Google looks at all the websites on the Internet using programs called "spiders". These...
Want to up your Google quality score? – Part 1
Today we start a 5-part series on methods to increase your Google quality ranking through Search Engine Optimization. This 5-part series will go over the basics of SEO: building relevant content, ensuring keyword quality, including sufficient text, organizing your...
Is your site ready for a mobile population?
You check your email on the fly. You check Facebook on your phone. You might even check in at your favorite restaurant on Foursquare on your iPhone. However, viewing websites on the small-screen has historically been a painful process. Despite this, a recent study...
Looking to generate some traffic to your site?
If your like most website owners/operators, you could use some more traffic. Not just any traffic, relevant traffic from potential customers or users. One easy way to do this is to participate in forums on other websites that are relevant to your industry. When...
So what exactly are they doing on your site?
One of the biggest pieces of analytics data you can use are what's called heat maps, or as Google Analytics calls it, In-Page Analytics. This helps you track where on your site people are clicking and ultimately what they are doing. With this data, you can start to...
Tailor your site to your visitors
It sounds simple, right? Tailor your website content and layout around what your users are looking for. Part of this is to facilitate communication with your visitors. This could be by direct email/newsletter, live chat or feedback systems allowing your visitors to...