Driving New Physician Awareness for Orthopaedic & Spine Center of the Rockies
Orthopaedic Center of the Rockies (OCR) is a trusted healthcare provider of orthopaedic and trauma care, serving children and adults in Denver and Northern Colorado. Renowned for its patient-centered approach, OCR recently welcomed twelve new physicians within a three-month period. This rapid expansion presented a significant challenge: effectively communicating these additions internally and externally while maintaining a consistent and impactful brand presence across all channels to increase appointment requests.
THE PROBLEM
Launching a large number of new physicians at one time presented a unique marketing challenge for OCR. To effectively introduce these esteemed professionals to the community and connect them with patients in search of specialized orthopaedic care, they needed a clear and robust go-to-market strategy. Ensuring consistent and impactful introductions for each provider, while maintaining brand consistency across all channels, required a strategic approach and specialized expertise. OCR recognized the need for a partner to develop highly effective launch strategies that would build provider awareness and connect them with the community of patients seeking patient-centric, compassionate orthopaedic care.
THE SOLUTION
To address OCR’s challenges, OTM implemented a multimedia, multi-channel strategy that showcased the expertise of the new physicians. The solution was tailored to meet OCR’s urgent and specific needs.
Professional Video Production:
Engaging videos highlighted each new physician’s specialties, humanizing the professionals and fostering community trust.
Headshot Photography
Website Updates
OTM updated OCR’s site promptly, incorporating new profiles, bios, photos, and videos.
Digital Ad Creation and Management
Engaging ads spotlighted the physicians’ expertise and OCR’s offerings, optimized for maximum reach and visibility.
Collaboration and Execution
OTM maintained open communication through regular progress meetings with OCR’s team. To address the timeline, the project team prioritized tasks and employed efficient project management techniques, ensuring seamless coordination and timely delivery.
RESULTS
After launching the new physician campaign, appointment requests experienced a 105.5% increase, showcasing the campaign’s significant impact on patient conversions.
OTM has been instrumental in streamlining the onboarding process for our new physicians. By efficiently managing many of the launch-related tasks, our team is able to focus on what we do best: providing compassionate and comprehensive orthopaedic care to our patients.”
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