Communicating the Impact of Innosphere Ventures with Key Stakeholders
Innosphere Ventures is a non-profit 501(c)(3) organization dedicated to fostering innovation, creating jobs, and supporting the region’s entrepreneurship ecosystem. For over 24 years, it has helped entrepreneurs, technical founders, and university researchers launch and scale their startups.
Innosphere provides incubation programs, access to office space and specialized labs, and venture capital funding to startups throughout Northern Colorado. In order to continue its great work in a community primed for growth, Innosphere came to OTM for help communicating its impact and value with key stakeholders.
THE PROBLEM
Innosphere Ventures needed a pitch deck that would effectively communicate its mission, services, and impact to its core audience: entrepreneurs, founders, and CEOs of science and technology-based startups. The organization’s existing pitch decks lacked cohesion, modern design, and strong storytelling, creating a disconnect between what was being said and what was visually represented.
Challenges Faced by Innosphere Ventures
- Outdated and disjointed slide decks – The existing pitch decks looked old, unprofessional, and unoriginal, relying on standard templates rather than a unique, branded approach.
- Lack of visual storytelling – While Innosphere’s team verbally communicated their impact well, the slides did not reflect the same compelling narrative.
- No established brand consistency – The organization had no clear brand guidelines for presentations, leading to inconsistency across materials.
- Inefficient presentation creation process – Multiple pitch deck versions made it difficult for the team to maintain a unified and polished look.
Innosphere Ventures found that unclear messaging and weak presentation tools were weakening their credibility with startups and investors.
THE SOLUTION
Our Approach: Aligning Visuals with Storytelling
To address these challenges, the OTM team took an iterative and collaborative approach:
- Understanding the Presentation Flow – We started by having the client walk us through their existing pitch deck to grasp how they presented their content. This revealed that their verbal storytelling was strong, but the slides were not reinforcing their key messages.
- Creating a Visual Narrative – The new pitch deck needed to go beyond aesthetics; it had to tell Innosphere Ventures’ story in a clear, creative, and professional way.
- Building a Master Deck for Flexibility – Since the client required multiple presentation variations, we designed a master pitch deck with a variety of templates that could be customized for different audiences and topics.
Brand Integration
Iterative Collaboration
Template Variety & Flexibility
We created 35 unique page designs, allowing the client to adapt the deck for different presentation needs without losing cohesion.
RESULTS
Outcomes
- Increased Audience Engagement – A visually engaging presentation helped maintain audience interest, making it easier for viewers to absorb key messages.
- Streamlined Presentation Creation – A standardized master pitch deck reduced the time and effort needed to create presentations, allowing the team to focus on content rather than formatting.
- Better Communication and Storytelling – The pitch deck now visually reinforced the organization’s verbal messaging, improving clarity and impact.
Key Performance Indicators
- Reduction from 5 disjointed pitch deck templates to 1 cohesive, branded master deck.
- 35 unique slide designs created to support flexible storytelling and impact visualization.
Ready to Elevate Your Brand?
Let's Drive Results Together!
Looking to engage your audience and drive results?
Contact us to see how we can achieve your business goals.