Breeze thru car wash

Breeze Thru Car Wash is a locally-owned and operated car wash company with 12 locations across Northern Colorado and Southern Wyoming. An OTM client since 2018, we have had the pleasure of working with Breeze Thru on a number of campaigns and projects over the years, and we provide them with ongoing inbound marketing and digital advertising services that compliment the work done by their internal marketing team.

Services

  • Website Design & Development
  • Inbound Marketing
  • Digital Advertising
  • Public Relations
  • Photography
  • Videography
  • Graphic Design

Our Approach

Breeze Thru Car Wash initially came to OTM for support with social media marketing, however we now consider ourselves a part of the Breeze Thru team.

We support Breeze Thru with inbound marketing services including digital ad management, organic social media strategy and content creation, email marketing, and SEO. Each of these services is correlated to a set of KPIs used to determine if we are on track or off track on our journey toward a 5% or less churn rate.

Website

%

Increase in Website Traffic

%

Increase in Time on Site

%

Increase in Goal Completions

In addition to our inbound marketing services, we designed and developed the Breeze Thru Car Wash website which launched in September 2021 with a focus on driving users to find a location or sign up for the infamous Unlimited Wash Pass. We then configured enhanced event tracking throughout the website so that we could better quantify the ROI of our inbound marketing efforts.

In the year following the launch of the website, we saw a 26% increase in new users, a 5% increase in time on site, and an 18% increase in goal completions on the website (Jan – August 2021 compared to Jan – August 2022.)

LEGEND

Customer Service Attendant

Assistant Manager

Site Manager

Administration

Brand

Human Resources

Maintenance

Operations

Training

President

LEGEND

Customer Service Attendant

Assistant Manager

Site Manager

Administration

Brand

Human Resources

Maintenance

Operations

Training

President

We’ve also partnered with Breeze Thru Car Wash on building and maintaining a compelling employment brand that aligns with their values, vision, and mission.

Through an optimized Employment page on the website, a series of employee testimonial videos, and recruitment-focused social content, we helped Breeze Thru drive 13K+ users to the Employment landing page in 2022 with an average time on site of more than 6 minutes.

Phone with social media

Results

When Breeze Thru initially hired OTM, they had around 4K monthly website visitors, virtually no Instagram presence, and very little Facebook post engagement.

Today, Breeze Thru Car Wash has more than 4K followers on Facebook, just under 1K on Instagram, and around 10K monthly website visitors.

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