Turning Case Studies into AI Content for B2B Marketing Success

Beverage Distribution Consultants (BDC) helps beverage distributors solve complex problems, from supply chain optimization and vendor selection to tech adoption and regulatory compliance. Their work helps clients grow faster and run more efficiently.

BDC’s leadership knew those client wins were powerful stories, but they were not making it out into the market. The team came up with a clever idea: what if they could use AI to turn internal case studies into quick, shareable stories? That way, they could stay visible between quarterly business reviews, showcase real expertise, and prove they were walking the talk on AI adoption.

The idea was strong, but BDC needed a lightweight system to make it happen consistently without pulling time away from client work.

Check Out The Results
A warehouse aisle with shelves stacked with boxes, featuring digital data graphics and holograms overlaid, representing advanced technology and inventory management systems.

THE PROBLEM

BDC had already built strong industry awareness, but their success stories stayed mostly internal. They wanted a way to:

  • Keep the brand visible between client meetings
  • Show exactly why prospects call BDC at critical trigger moments
  • Demonstrate their real-world AI adoption in a way the industry could see
  • Do all of this without adding work to their leadership team

THE SOLUTION

Strategy & Execution

BDC decided to launch The PeopleLess Podcast, a short-form, AI-powered podcast that turns real client wins into 1–3 minute stories and publishes them on LinkedIn and YouTube.

To make the idea scalable, they partnered with OTM to design the system. Together, we built a repeatable workflow that takes BDC’s internal stories and turns them into polished, ready-to-publish episodes with almost no lift from their team.

What the System Includes:

  • AI-powered storytelling: Success stories are quickly transformed into short, professional episodes
  • Branded experience: Each release is packaged with custom visuals, messaging, and compliance guardrails
  • Multi-channel distribution: Episodes appear on LinkedIn, YouTube, and a dedicated landing page to maximize reach
  • Content multiplier effect: Every story spins off reusable assets, clips, captions, and hooks, creating more content from less input
  • Built-in consistency: Publishing stays on a reliable cadence, with flexibility to scale as BDC’s needs evolve
  • Performance insights: Regular reporting feeds back into the process, sharpening future episodes
Podcast cover image for "The PeopleLess Podcast Episode 1" titled "Warehouse Optimization" by BDC, featuring bold text on a dark background with stylized curved lines on the right.

Unique Approach

BDC leaned into AI instead of hiding it. The familiar AI voice became part of the brand’s personality, playful, tech-forward, and a clear signal that they were actually using AI in real ways.

Each episode works as both content and proof of competence. For prospects still exploring AI, it sparked conversations and positioned BDC as a leader who was already putting the technology into practice.

Obstacles to Overcome

Time was the biggest challenge. BDC’s leadership team wanted a program that created visibility without adding hours of work. By setting up a simple, hands-off workflow, the process gave them consistent content with minimal involvement, letting them stay focused on client delivery while still building their brand.

Dark blue podcast cover featuring the text: "The PeopleLess Podcast Episode 2. Solving Out of Stock Issues." The BDC logo and three curved lines appear on the right side of the image.

RESULTS

In just four months, BDC went from inconsistent publishing to maintaining a steady stream of content that kept them in front of prospects and reinforced their expertise.

LinkedIn:

  • 5,768 total impressions
  • 333 total post clicks
  • +52 net-new followers

YouTube:

  • 132% increase in video views compared to the three months prior

What this enabled:

  • Stronger visibility between quarterly business reviews
  • Clear demonstration of AI adoption, reinforcing BDC’s credibility
  • Fresh assets that the sales team can share directly with prospe

“From the outset, we needed a solution that would keep BDC visible without adding work to our leadership team. OTM’s approach of turning our case studies into AI-generated podcast episodes has exceeded expectations. The podcast keeps us top of mind, shows we are serious about AI adoption, and gives our sales team fresh content every month. It has been an efficient, creative way to get our story into the market.

Tim

CEO, Beverage Distribution Consultants

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