Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
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A Change Log: Tracking Success – A Monthly Status Report
We live in a fast-paced world. And with that comes change, both planned and unplanned. Tracking these changes is important to our business growth, but it's also important for us to remember what we've done right. This blog post will discuss how you can keep track of...
When Is It Time to Change Your Most Successful Plans
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...
How to Create Accountability for Your Creative Team through Key Result Areas
What are Key Result Areas and why do they help create accountability for creative teams? Everyone on team OTM is constantly looking for ways to improve how we do things, from how we collaborate on big projects to how we communicate results to our clients, no one is...
How the 66 Day Habit Cycle Will Impact Your Marketing
We’re all in agreement that 2020 was “unprecedented”, “disruptive” and “once-in-a-lifetime”, and we are all looking at how to navigate the changes that came with it. One of the things we have been looking at with our clients is how new habits have formed in consumers...
How to Create Engaging Social Media Marketing for Medical Practices | 5 Tips
Wondering how to create social media marketing for medical practices? If you are an Operations or Marketing Manager for a medical practice who is wondering how to safely create consistent and engaging medical social media marketing content, you are not alone. Our...
Why Your Marketing Agency Should Be Doing Quarterly Business Reviews
Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...
OTM Wins ColoradoBiz‘s 2020 Top Company in Advertising, Marketing and Digital Marketing
In its 33rd year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive, determination, a vision and a plan and are ultimately making the state a better place to live and work. OTM is proud to have been awarded the 2020 Top Company in Advertising,...
Why Use Instagram Reels for Businesses?
Marketers and businesses alike know the feeling that comes along with the release of new social media platforms, features, and technologies - frustration, yet excitement. There are so many possibilities and such limited time to figure out what will work for your...
At-Home Video Production Tips
Over the last several months, we have all experienced a shift in work and resources. A change of pace, whether it just be in the way we work and shop, can lead to a creative reset. For a lot of us, this has introduced some challenges, but it has given us the...
Communication Tips During Crisis: Timing, Trust and Transparency
Our Chief Strategy Officer, Kerrie, was honored to be featured as an expert panelist for the FoCo Nonprofit Networking Group to discuss Relevancy and Resiliency: What are the Short, Mid, and Long Term Strategies Required by Nonprofits to Survive the COVID-19 Crisis?...
The Fort Collins Area Chamber of Commerce Awarded OTM Business of the Month
OTM was recognized as the Business of the Month by The Fort Collins Area Chamber of Commerce! Their Red Carpet Committee, who hosts Business of the Month events, joined us in our office to celebrate! The Business of the Month is an honor given to members who have been...
5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives
By Kerrie Luginbill I love listening to Podcasts. I listen to them while I'm getting ready for work, cleaning the house, driving, cooking - the list goes on and on. As an Enneagram 3, it's hard for me to really unplug and stop working, but listening to Podcasts is...