OTM:

High Level

• 15 person boutique agency
• Only one outcome: Change behavior

Focus primarily on High Lifetime Value

• Medical
• Auto/Powersports
• Housing/Construction
• Municipalities

Competencies/Team:

• Email Marketing
• Social
• PPC/Paid Media
• Web Design/Dev/Content
• SEO
• Photo
• Video
• Branding
• Analytics/Reporting
• Technologist
• Graphic Design
• Digital Design
• Account Management
• Business Analyst

Why We Chose Those Services – Journey and Funnel Alignment

Core Competency/Approach

Basic Sales Funnel

Functional Sales Funnel – Empathetically Aligned with Customer

Customer Journey – Understand The Customer Journey First Before Trying To Change It

Position Analysis 
Step 1: Competitive Analysis
Step 2: Market Analysis
Step 3: Website Audit

Messaging Foundation
Step 1: Develop Messaging House and Pillar Content

Consumer Behavior
Step 1: Customer Journey
Step 2: Peak End Management

Go to Market Strategy
Step 1: Campaigns
-Stages of Funnel
Step 2: Projects
-Brand Standards