Elevating Brand Presence Through Design for Innosphere Ventures
Innosphere Ventures is a non-profit 501(c)(3) organization with a strong mission to create jobs and grow the region’s entrepreneurship ecosystem. For over 24 years they have supported entrepreneurs, technical founders, and university researchers launch and grow their startups by offering several resources including:
- Incubation programs:** These programs help founders commercialize their ideas and grow their businesses.
- Facilities:** Innosphere provides office space and specialized labs (including “wet labs”) for these companies.
- Venture capital funds:** They invest in promising startups.

THE PROBLEM
The client needed slide decks with a cleaner more professional look that were branded. The decks they were using looked old, unprofessional, and from templates vs original and creative ways to show their service offerings and community impact. As their company is rooted in the tech-start-up space, having something that looked old and “standard” was going against the message they were trying to convey.

THE SOLUTION
We started with the clients walking us through their existing deck so we could hear how they presented it. What we found was that most of the storytelling was happening through their words but not coming through visually creating a disconnect between what their audience was seeing and hearing. The slide deck needed to not only look professional and branded but also tell Innosphere Venture’s story of how they help in a clear, creative, professional, and visual way. Additionally, there was not much of a brand to go off of so branding elements were created as we built slides. This deck was to serve as a master deck which their team could pull from for more specific deck topics which meant this deck needed to have a wide variety of page templates and designs to choose from.
Slide Deck Design & Customization
Creating polished, professional slides tailored to the audience and purpose.
Brand Integration
Ensuring all design elements align with Innosphere Ventures’ existing branding and messaging.
Infographic & Data Visualization
Designing charts, graphs, and icons to make data more digestible and impactful.
Template Development for Future Use
Providing a master deck with modular slides that can be adapted for different presentations.
RESULTS
Outcomes
- Stronger Brand Identity & Recognition – A cohesive and polished design ensures consistency across all presentations, reinforcing Innosphere Ventures’ brand and making it more recognizable and memorable to key stakeholders.
- Enhanced Professionalism & Credibility – A modern, well-structured sales deck reflects expertise and attention to detail, instilling confidence in potential partners, investors, and entrepreneurs.
- Greater Audience Engagement & Impact – Visually compelling slides with clear, strategic messaging capture attention, making it easier to communicate complex ideas and drive meaningful connections.
Key Performance Indicators
- Reduction from 5 disjointed side deck templates to 1 master branded slide deck
- 35 Unique page designs to visually tell the brand’s impact story
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