About two weeks ago, Google released an update to their algorithm referred to as Algo. This update targeted Exact Match Domains (EMDs) who's content wasn't a good enough fit for the keyword. For example, let's say that you owned "bulldogs.com", but your website was...
28% of web usage happens from a mobile phone. This doesn't even count all of the tablets and chromebooks that are sold at rates exceeding those of desktops. 53% of adults with a smartphone used it to access the Internet. This means that if you have a website that...
You may not appreciate Google's 500+ yearly algorithm changes, but you have to appreciate their transparency in helping you to deal with the changes. Almost a year ago, Google rolled out a very heavy update to their algorithm called "Panda". Soon after they roled it...
Google released a new update today (although reportedly only affecting 1% of results) that penalizes sites with ads above the fold. In other, words, the less content you have above the fold, the more you will be penalized. The point of the release is to make it easier...
There’s a relatively new web design rule – 2 clicks or less. This rule states that if a user has clicked two times or more and has not found what they need, you’ve lost them as a visitor. The previous rule here related to “above-the-fold”, in other words, everything...
Apple (Steve Jobs specifically) has long condemned Flash as being battery-killing, slow, and insecure. He disliked the system so much in fact, that Apple never supported it on their mobile devices which gave rise to a popular new programming language: HTML5. Well,...
Google loves to shake things up, especially when it comes to their algorithm. Google announced another change today, and it could change up to 35% of the global results. The change mostly affects those who have news-driven topics or could be conceived as such. The new...
Today is the last day of our 5 part series on Upping your Google Quality Score and search engine ranking. Today is a little self-explanatory, but is still very important: building relevant content. Now, this should seem very self-explanatory, but you'd be surprised at...
Search engines find and sort info through three main ways: 1. Crawling: Spiders are automated systems that search engines use to "crawl" the web, checking each link they come across and finding new sites for the search engine to list. 2. Indexing: After the spider has...
It sounds simple, right? Tailor your website content and layout around what your users are looking for. Part of this is to facilitate communication with your visitors. This could be by direct email/newsletter, live chat or feedback systems allowing your visitors to...