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What Are My Business’ Value Propositions?
“What’s in it for me?” Like it or not, this is what everyone asks themselves when considering whether to do business with a company. Put bluntly, it may sound cynical. But people are right to want to make good use of their time, talent and resources. So even the most...
A Brand Story Exercise: OTM’s Approach to Building a StoryBrand
With more businesses than ever in every industry, differentiating one business from another can be a tricky process. Building a StoryBrand is a proven solution to help today’s businesses stand out in all the noise. While every business claims to be the best and most...
Lo-Fi vs Hi-Fi: Which is Better?
When working on a video or photography project, budget and time are often the key factors determining the quality of your end result. It can be totally fine to grab a quick, unplanned shot here and there for b-roll or a social post, but higher quality video and...