As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...
How to Create Accountability for Your Creative Team through Key Result Areas
What are Key Result Areas and why do they help create accountability for creative teams? Everyone on team OTM is constantly looking for ways to improve how we do things, from how we collaborate on big projects to how we communicate results to our clients, no one is...
Why Your Marketing Agency Should Be Doing Quarterly Business Reviews
Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...
OTM Wins ColoradoBiz‘s 2020 Top Company in Advertising, Marketing and Digital Marketing
In its 33rd year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive, determination, a vision and a plan and are ultimately making the state a better place to live and work. OTM is proud to have been awarded the 2020 Top Company in Advertising,...
Defining and Planning Company Initiatives Before, During and After Coronavirus
By: Miles Kailburn Few events in history have altered life so abruptly than COVID-19. While we’d love to return to normalcy sooner rather than later, we must continue to adjust, tweak and realign our organizations to get through it all. Back in January of this year,...
Healthy Habits for Businesses to Practice During the COVID-19 Crisis
Since the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information but also how the outbreak is impacting business. Whether it be the dramatic stock market drop, large-scale...
5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives
By Kerrie Luginbill I love listening to Podcasts. I listen to them while I'm getting ready for work, cleaning the house, driving, cooking - the list goes on and on. As an Enneagram 3, it's hard for me to really unplug and stop working, but listening to Podcasts is...
Why Being a Student Makes You a Better Leader
After almost a year of following and absorbing content by Donald Miller and his team at StoryBrand, the OTM team decided we were ready to take the next step in our adoption of the StoryBrand framework. As an investment in our agency and my ability to implement the...
How to Prepare Your Marketing Team for Holiday Break
Whether you love it or hate it, the holiday season is officially upon us. Although a lot of us consider this is the best time of the year, all of the seasonal events can make for the most hectic time of the year as well. Let’s talk about setting a plan for that, so we...
Why It Is Important to Build Relationships with our Clients
Building lasting relationships with our clients is our goal here at OTM. In order to develop these relationships, we spend considerable time understanding our client’s service, product offering, the unique value they bring to their customers and how they operate and...