We live in a fast-paced world. And with that comes change, both planned and unplanned. Tracking these changes is important to our business growth, but it's also important for us to remember what we've done right. This blog post will discuss how you can keep track of...
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...
What are Key Result Areas and why do they help create accountability for creative teams? Everyone on team OTM is constantly looking for ways to improve how we do things, from how we collaborate on big projects to how we communicate results to our clients, no one is...
We’re all in agreement that 2020 was “unprecedented”, “disruptive” and “once-in-a-lifetime”, and we are all looking at how to navigate the changes that came with it. One of the things we have been looking at with our clients is how new habits have formed in consumers...
Wondering how to create social media marketing for medical practices? If you are an Operations or Marketing Manager for a medical practice who is wondering how to safely create consistent and engaging medical social media marketing content, you are not alone. Our...
Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...
In its 33rd year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive, determination, a vision and a plan and are ultimately making the state a better place to live and work. OTM is proud to have been awarded the 2020 Top Company in Advertising,...
Marketers and businesses alike know the feeling that comes along with the release of new social media platforms, features, and technologies - frustration, yet excitement. There are so many possibilities and such limited time to figure out what will work for your...
By: Miles Kailburn Few events in history have altered life so abruptly than COVID-19. While we’d love to return to normalcy sooner rather than later, we must continue to adjust, tweak and realign our organizations to get through it all. Back in January of this year,...
By: Kerrie Luginbill It's hard to ask people for money. Trust me, I know. As someone who planned fundraising events in the early days of my professional career, I remember dreading the calls begging for auction items and the not-so-subtle ask of my own friends to help...