In marketing, grasping the customer journey for successful outcomes is essential. Attribution in marketing, the method of allocating credit to various marketing touchpoints for conversion, is a key aspect of this understanding. A well-rounded attribution approach is...
In today's crowded business landscape, B2B service firms must stand out to succeed. An effective way of doing this is by focusing on building strong client engagement models. These models can improve engagement for B2B professional services firms to differentiate...
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is, how it can help your business, and how it pairs nicely with...
Scaling sales in a competitive B2B marketplace can be challenging, but it's not impossible. By utilizing the right sales positioning for B2B services and a reliable CRM solution, businesses can differentiate themselves from competitors and increase their sales...
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is and how it can help your business. In this article, we'll be...
Crafting a memorable visual brand identity doesn’t have to be intimidating. Here’s your guide to creating a unique brand identity.
A brand strategy will differentiate your company from its competitors. Here are 3 benefits of a strong brand for your business.
Brand marketing is an essential aspect of marketing strategy. It involves using brand identity to set your company apart. Let’s have a look.
What is brand strategy? Brand strategy is the overarching, holistic approach you take to represent your business, product, or service in the marketplace. It takes into account everything from your brand's vision, mission, values, and objectives and provides direction...